Nick winx club games movie#
Nick winx club games Offline#

Nick winx club games Offline#

The Winx Club virtual world is aimed at 7-10 year-olds, will launch in 4 different languages initially and also include offline elements. It leaves huge gaps in the overall global audience and means that for any player who doesn't appreciate or want the usual genres of game, there's very little out there.' 'Despite evidence that outside the console market, the vast majority of gamers are female and over the age of 35, the types of product hitting the market continue to focus on this increasingly niche audience. 'The games industry has been mainly focused on the teenage boy demographic for decades now. Harvey argues that a narrow focus by the console games business has meant many games companies have missed out on huge potential, alienating an audience craving interactive entertainment. You've only got to look at the success of Winx Club to date, with the cartoons, toys, merchandise and experiences like the theme park to see that this is an audience which is craving new experiences.' 'Younger female players are very social and communicative, if they enjoy something - a toy, a brand or a game, then they'll tell their friends and they'll put a lot of time and effort into their activity. Winx Club is not only a successful cartoon, but has been spun off to include film, DVD, toys, clothing, books and video games - supported by a loyal female fanbase. 'Thanks to the explosive growth in new platforms such as smartphones, tablets and browser-based games, it's a lot easier to hit these different audiences and create new experiences for the sort of players who have been almost entirely ignored by the mainstream games sector.' 'It's a market which is neglected by almost everyone in the games industry,' Harvey told GamesIndustry International. 'Despite evidence that outside the console market, the vast majority of gamers are female and over the age of 35, the types of product hitting the market continue to focus on this increasingly niche audience'

Nick winx club games movie#

The company has just signed a deal with TV and movie production company Rainbow to create a virtual world based on Winx Club, the popular animated series now in its fifth season. Tsumanga Studios was founded by Graeme Harvey and Elias Moubayed, and boasts Grand Theft Auto, Crackdown and APB creator Dave Jones as non-executive director. New Scottish studio Tsumanga believes the traditional games business has almost completely ignored a young female audience, leaving money on the table and focusing on an increasingly niche market.